Women prefer to receive text messages from guys than get a phone call. There is that buzz and excitement they get when they hear that beep and see that sign they got a new message. They prefer it to hearing their phone ring. Also it is more convenient as it doesn’t interrupt their day.

Videos: Exhibitor booth setup, product demos, announcements, testimonials, presentations and events during the course of the show. Interviews with exhibitors and attendees. Guest spots from editors or other industry experts, “Live” drawings for products and prizes.

To keep the information relevant, many online authors will refresh the version over time & relaunch a version 2.0 or 3.0 to add continuous value and make additional sales over time of the same product.

Many applications will allow you to test out the waters before purchasing the application. Some applications are entirely free. It is really up to you to find the better route that suits you. Once you find the application, you can download it and test the trial version.

It’s interesting that Google would pay to be added to the non-intrusive ads list, because in March Google banned the Adblock Plus mobile phone application from its Play Store. Of course, the company simple released a version of the app that users can sideload, and that app now also checks automatically for updates, too.

Green up your show. Post digital copies of your show guides, floor map, schedules, session handouts, exhibitor sales collateral. Create an “Event Documents” Tab.

Are you worried that you app is not unique and that there are already apps that are essentially the same? That should not stop you. What you can do is create the app and make it better. Make sure your app can offer something better and something bigger than the others. Some market research will give you some insights on this. You will find out what improvements could be made to the existing apps and incorporate it into your own.